Leasing & Marketing

Lendlease Begins Pre-Leasing for The Reed at Southbank in Chicago’s South Loop

by Kari Lloyd February 23, 2023

CHICAGO — Lendlease has begun pre-leasing at The Reed at Southbank, located at 234 W. Polk St. in Chicago’s South Loop. A 41-story residential tower including rental and for-sale units, The Reed is the second building Lendlease is developing as part of Southbank, its 7-acre master-planned community situated along the Chicago River. The Reed at Southbank features 224 apartments on floors nine through 22, including studio to three-bedroom floor plans ranging from 544 to 1,417 square feet. Prices begin at $2,160 for studios, $2,230 for convertibles, $2,500 for one-bedrooms, $3,710 …

February 23, 2023

Leasing & Marketing New Jersey News Northeast

Accurate Begins Leasing 105-Unit Property in Bound Brook, New Jersey

by Kari Lloyd February 6, 2023

BOUND BROOK, N.J. — Accurate has begun leasing Citizen Bound Brook, a 105-unit property located in Bound Brook, New Jersey. The development was designed by Jarmel Kizel Architects & Engineers. The property offers studio, one- and two-bedroom units with stainless steel appliances, quartz countertops and tile backsplashes. Resident amenities include a clubroom, fitness center and a landscaped terrace. The building also houses 5,000 square feet of street-level retail space. Rents start at approximately $1,600 per month for a studio.

February 6, 2023

Common area in Fremont Station in Flagstaff, Ariz

Industry Voices Leasing & Marketing

How Branding Leads to Higher Occupancy and Retention

by franceadminmfahb February 2, 2023

— By Chad Martin, owner of Weave — When you hear the phrase “property branding,” chances are your mind instantly thinks of logos, color schemes, website layouts — maybe some fun pieces of swag in the leasing office. But nothing more consequential, right? Wrong. While these are all important elements to a property’s brand, they are just a small part of the overall experience that makes a property feel like home. Creating a place that feels like home ensures efficiency, consistency and even tenant retention — all music to a …

February 2, 2023

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