Leasing & Marketing

The Operational Standard Residents Expect — And Why It’s Higher Than Ever

by Lynn Peisner June 22, 2026

By Crystal Jackson and Aryne Bailey In conventional multifamily, it’s easy to assume that competition is driven by what residents can see: upgraded finishes, new amenity packages or the latest design trends. While those elements still play a role in attracting residents, they are no longer the primary drivers of long-term satisfaction. What matters most today is far less visible — and far more difficult to execute consistently. Communication, safety and cleanliness have emerged as the defining factors of the resident experience. These are not new concepts, but resident expectations …

June 22, 2026

Development Illinois Leasing & Marketing Midwest News

Peerless Development Begins Lease-Up at 1880 Milwaukee, a 44-Unit Property in Chicago

by Lynn Peisner June 19, 2026

CHICAGO — Peerless Development has begun pre-leasing at 1880 Milwaukee, a 44-unit property in Chicago’s Bucktown neighborhood. First resident move-ins at the five-story mid-rise are slated for August 2026. Units are offered in one- and two-bedroom floor plans ranging from 534 to approximately 950 square feet, some with private balconies. Asking rents start at $2,325 per month for one-bedroom apartments and $3,645 per month for two-bedroom residences. Amenities include a rooftop deck with grilling stations, reserved garage parking for 22 vehicles with electric vehicle charging capability and bicycle storage. The property, …

June 19, 2026

Build-to-Rent California Development Leasing & Marketing News Operations Western

Zilber Opens BTR Project Northeast of Sacramento

by Lynn Peisner June 15, 2026

ROSEVILLE, CALIF. — Zilber Residential Group and Homes by Towne, both affiliates of Zilber Ltd., have opened Estia Roseville, a 209-unit development approximately 20 miles northeast of Sacramento. The one- and two-bedroom single-story homes range from about 709 to 1,083 square feet, and each features a private entrance, walk-in closets, a washer and dryer, stainless-steel appliances and private, fenced-in backyards with built-in dog doors. The community also offers a dog park and a pet spa, along with a pool, clubhouse, 24-hour fitness center and a dedicated yoga studio. Asking monthly …

June 15, 2026

Illinois Leasing & Marketing Midwest News

Marcus & Millichap Brokers Sale of Rock Run Residences in Joliet, Illinois

by Lynn Peisner June 12, 2026

JOLIET, ILL. — Marcus & Millichap has brokered the sale of Rock Run Residences, a 128-unit property in Joliet. The asset traded between two private investors for an undisclosed sum. Rock Run Residences is situated on approximately 15 acres at 1524 Richard T. Rivera Way. Built in 2002 and renovated between 2021 and 2024, the property consists of seven buildings totaling 81,960 rentable square feet, with 12 studios, 96 two-bedroom, four three-bedroom and 16 four-bedroom units. Amenities include a clubhouse, fitness center, community kitchen, pool, picnic area, sand volleyball court …

June 12, 2026

Georgia Leasing & Marketing News Operations Southeast

Material Capital Partners Opens Leasing at River Ford in Georgia’s Golden Isles

by Lynn Peisner June 12, 2026

BRUNSWICK, GA. — Material Capital Partners has begun leasing at River Ford, a 170-unit build-to-rent community in Brunswick. Located on approximately 28 acres on Canal Road, River Ford’s rental homes feature quartz countertops, stainless steel appliances, smart home technology, private patios and fenced backyards. Amenities include a clubhouse with a fitness center and coworking space as well as a resort-style pool, two lakes with a fishing dock, a dog park, playgrounds, a trail system and landscaped green spaces throughout the property. Greystar is managing the community.

June 12, 2026

Development Georgia Leasing & Marketing News Operations Southeast

Woodfield Development Begins Pre-Leasing at Woodrow House on Atlanta’s Westside Beltline Trail

by Lynn Peisner May 29, 2026

ATLANTA — Woodrow House, a 325-unit mixed-income community under construction along Atlanta’s Westside Trail, has reached its full structural height, marking the start of pre-leasing. Woodfield Development’s project includes a mix of mid-rise apartment buildings, two-story “live-work units” and townhomes, as well as approximately 12,000 square feet of retail space fronting the new Beltline spur along Woodrow Street. The Beltline is former rail corridor turned urban trail and redevelopment loop around Atlanta. Initial townhome deliveries are slated for July, and the first multifamily units are anticipated to be complete in …

May 29, 2026

Build-to-Rent Company News Leasing & Marketing Maryland News Northeast Operations

JAG Tapped to Manage The Foundry at Renn Quarter in Frederick, Maryland

by Lynn Peisner April 13, 2026

FREDERICK, MD. — JAG Management Co. has been selected by Couloir Ventures to manage the build-to-rent (BTR) townhome community The Foundry at Renn Quarter in Frederick. Couloir is a Bethesda, Maryland-based developer focused on building BTR projects in the metro Washington, D.C., area. JAG Management provides property management services for both Jefferson Apartment Group (JAG)-owned assets as well as third-party-owned communities on the East Coast. JAG is headquartered in McLean, Virginia. A portion of the residences at The Foundry at Renn Quarter are now complete, and residents have begun moving …

April 13, 2026

Development Leasing & Marketing New York News Northeast Operations

The Moinian Group Begins Leasing at Manhattan’s ARIA 7 Platt

by Lynn Peisner April 9, 2026

NEW YORK CITY — The Moinian Group has begun leasing at ARIA 7 Platt, a 38-story luxury apartment tower in Manhattan’s Financial District. Construction was led by AECOM Tishman, Hill West was the architect, and Rockwell Group provided interior design services. The 250,000-square-foot, 38-story glass-clad tower features 250 units in a mix of studio, one- and two-bedroom layouts and penthouse residences with a dedicated lounge area. Amenities include a fitness center, library, work areas, lounges, private dining spaces with outdoor terrace access, a gaming area, laundry facilities and a communal …

April 9, 2026

Development Leasing & Marketing News Texas

Initial Units Open at Woodfield Development’s Strait & Nelson in San Marcos, Texas

by Lynn Peisner April 8, 2026

SAN MARCOS, TEXAS — Woodfield Development has completed initial units, and residents have begun moving into, Strait & Nelson, a 360-unit community in San Marcos. Construction is slated to be fully complete by this summer. The project team included architect Dwell Design Studio, ChalkLine General Contractor and Thrive Interior Design. Strait & Nelson consists of one-, two- and three-bedroom units and a clubroom with an entertainment kitchen and beer taps, a coworking lounge with private offices and conference rooms and a resort-style pool complemented by a courtyard and outdoor gathering …

April 8, 2026

Affordable Housing Development Leasing & Marketing News Northeast Washington, D.C.

Gilbane Begins Leasing $135M Second Phase of D.C. Affordable Housing Redevelopment

by Lynn Peisner April 3, 2026

WASHINGTON, D.C. — Gilbane Development has begun leasing the second of its three-phase redevelopment at 7th Street and Barnaby Road in Southeast Washington, D.C. Phase II of Barnaby & 7th includes 229 units within four new residential buildings: The Stoneview, The Solomon, The Marte and The Lewis. Construction of these buildings is slated for completion by summer 2026. The four communities feature a mix of studio to three-bedroom units serving households earning 50 and 80 percent of the area median income (AMI). Twenty percent of the apartments will be set …

April 3, 2026

Newer Posts

Older Posts