Leasing & Marketing

Avilla-McDonough
Build-to-RentDevelopmentGeorgiaLeasing & MarketingNewsSoutheast

NexMetro Opens Avilla Holloway in Stockbridge, Georgia

by Lynn Peisner

STOCKBRIDGE, GA. — NexMetro has opened the first units at Avilla Holloway, a 136-unit build-to-rent property on 14 acres in the Atlanta suburb of Stockbridge. The gated neighborhood features single-level, mostly detached homes in one-, two- and three-bedroom floor plans with private entrances, front porches and private backyards. Amenities include a resort-style pool and hot tub, outdoor kitchen and grills, dog park (no breed restrictions), landscaped open spaces, an indoor community meeting space, covered parking, optional garages and a 24-hour maintenance team. A second NexMetro Avilla project in the Atlanta …

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21-Hollywood-Florida
FloridaLeasing & MarketingNewsSoutheast

Pre-Leasing Begins at 21 Hollywood in South Florida

by Lynn Peisner

HOLLYWOOD, FLA. — Starlife Group has launched pre-leasing at 21 Hollywood, a 200-unit luxury community in Hollywood, Florida. The 14-story mixed-use tower at 2100 N. Federal Highway includes 10,000 square feet of retail, a pool with private cabanas, fitness center with dedicated yoga and Pilates studio, coworking spaces, cinema room, game room, golf simulator, a children’s play area and a dog park and dog-washing station. Full project completion is slated for early 2027. Starlife is headquartered in Miami.

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Reserve-at-Three-Ridges-Knoxville
Build-to-RentDevelopmentLeasing & MarketingNewsOperationsSoutheastTennessee

ARK Homes for Rent Begins Pre-Leasing at Knoxville BTR Project

by Lynn Peisner

KNOXVILLE, TENN. — ARK Homes for Rent has begun pre-leasing at The Reserve at Three Ridges in Northeast Knoxville. The 126-unit community is comprised of two-story townhomes in three- and four-bedroom floor plans with attached garages, open layouts, granite countertops and stainless steel appliances in kitchens, smart home features and walk-in closets. Amenities include a clubhouse, pool, playground and pet park. A construction completion date was not disclosed.

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Jackson-Bailey-TDC
FeaturesLeasing & MarketingOperations

The Operational Standard Residents Expect — And Why It’s Higher Than Ever

by Lynn Peisner

By Crystal Jackson and Aryne Bailey In conventional multifamily, it’s easy to assume that competition is driven by what residents can see: upgraded finishes, new amenity packages or the latest design trends. While those elements still play a role in attracting residents, they are no longer the primary drivers of long-term satisfaction. What matters most today is far less visible — and far more difficult to execute consistently. Communication, safety and cleanliness have emerged as the defining factors of the resident experience. These are not new concepts, but resident expectations …

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1880-Milwaukee-Chicago
DevelopmentIllinoisLeasing & MarketingMidwestNews

Peerless Development Begins Lease-Up at 1880 Milwaukee, a 44-Unit Property in Chicago

by Lynn Peisner

CHICAGO — Peerless Development has begun pre-leasing at 1880 Milwaukee, a 44-unit property in Chicago’s Bucktown neighborhood. First resident move-ins at the five-story mid-rise are slated for August 2026. Units are offered in one- and two-bedroom floor plans ranging from 534 to approximately 950 square feet, some with private balconies. Asking rents start at $2,325 per month for one-bedroom apartments and $3,645 per month for two-bedroom residences. Amenities include a rooftop deck with grilling stations, reserved garage parking for 22 vehicles with electric vehicle charging capability and bicycle storage. The property, …

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Estia-Roseville
Build-to-RentCaliforniaDevelopmentLeasing & MarketingNewsOperationsWestern

Zilber Opens BTR Project Northeast of Sacramento

by Lynn Peisner

ROSEVILLE, CALIF. — Zilber Residential Group and Homes by Towne, both affiliates of Zilber Ltd., have opened Estia Roseville, a 209-unit development approximately 20 miles northeast of Sacramento. The one- and two-bedroom single-story homes range from about 709 to 1,083 square feet, and each features a private entrance, walk-in closets, a washer and dryer, stainless-steel appliances and private, fenced-in backyards with built-in dog doors. The community also offers a dog park and a pet spa, along with a pool, clubhouse, 24-hour fitness center and a dedicated yoga studio. Asking monthly …

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Rock-Run-Residences-Joliet
IllinoisLeasing & MarketingMidwestNews

Marcus & Millichap Brokers Sale of Rock Run Residences in Joliet, Illinois

by Lynn Peisner

JOLIET, ILL. — Marcus & Millichap has brokered the sale of Rock Run Residences, a 128-unit property in Joliet. The asset traded between two private investors for an undisclosed sum. Rock Run Residences is situated on approximately 15 acres at 1524 Richard T. Rivera Way. Built in 2002 and renovated between 2021 and 2024, the property consists of seven buildings totaling 81,960 rentable square feet, with 12 studios, 96 two-bedroom, four three-bedroom and 16 four-bedroom units. Amenities include a clubhouse, fitness center, community kitchen, pool, picnic area, sand volleyball court …

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River-Ford-Brunswick
GeorgiaLeasing & MarketingNewsOperationsSoutheast

Material Capital Partners Opens Leasing at River Ford in Georgia’s Golden Isles

by Lynn Peisner

BRUNSWICK, GA. — Material Capital Partners has begun leasing at River Ford, a 170-unit build-to-rent community in Brunswick. Located on approximately 28 acres on Canal Road, River Ford’s rental homes feature quartz countertops, stainless steel appliances, smart home technology, private patios and fenced backyards. Amenities include a clubhouse with a fitness center and coworking space as well as a resort-style pool, two lakes with a fishing dock, a dog park, playgrounds, a trail system and landscaped green spaces throughout the property. Greystar is managing the community.

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Woodrow-House-Atlanta
DevelopmentGeorgiaLeasing & MarketingNewsOperationsSoutheast

Woodfield Development Begins Pre-Leasing at Woodrow House on Atlanta’s Westside Beltline Trail

by Lynn Peisner

ATLANTA — Woodrow House, a 325-unit mixed-income community under construction along Atlanta’s Westside Trail, has reached its full structural height, marking the start of pre-leasing. Woodfield Development’s project includes a mix of mid-rise apartment buildings, two-story “live-work units” and townhomes, as well as approximately 12,000 square feet of retail space fronting the new Beltline spur along Woodrow Street. The Beltline is former rail corridor turned urban trail and redevelopment loop around Atlanta. Initial townhome deliveries are slated for July, and the first multifamily units are anticipated to be complete in …

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The-Foundry-Frederick
Build-to-RentCompany NewsLeasing & MarketingMarylandNewsNortheastOperations

JAG Tapped to Manage The Foundry at Renn Quarter in Frederick, Maryland

by Lynn Peisner

FREDERICK, MD. — JAG Management Co. has been selected by Couloir Ventures to manage the build-to-rent (BTR) townhome community The Foundry at Renn Quarter in Frederick. Couloir is a Bethesda, Maryland-based developer focused on building BTR projects in the metro Washington, D.C., area. JAG Management provides property management services for both Jefferson Apartment Group (JAG)-owned assets as well as third-party-owned communities on the East Coast. JAG is headquartered in McLean, Virginia. A portion of the residences at The Foundry at Renn Quarter are now complete, and residents have begun moving …

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