Leasing & Marketing

Five Ways to Use Data to Maximize Marketing ROI

by Lynn Peisner March 26, 2025

By Annette Valle, founder and CEO, Social Kapture In today’s competitive multifamily housing market, property owners and managers who rely solely on intuition to guide their social media and digital marketing decisions are leaving significant leasing opportunities on the table. While industry experience is valuable, the most successful multifamily professionals are turning to data analytics to inform their strategies and maximize return on investment. As the founder of a social media agency specializing in the multifamily industry, I’ve seen how shifting from gut-based decisions to data-driven strategies can transform marketing …

March 26, 2025

California Development Leasing & Marketing News Western

MBK Rental Living Opens 292-Unit Community in Duarte, California

by Channing Hamilton March 18, 2025

DUARTE, CALIF. — MBK Rental Living has opened Solana at Duarte Station, a five-story asset located at 1740 Fasana Road in Duarte, 20 miles northeast of Los Angeles. The community offers 292 units in studio, one-, two-, three- and four-bedroom floor plans. Apartments range from 534 square feet to 2,802 square feet. Select units feature private patios or balconies and walk-in closets. Tenants have access to shared amenities such as a clubhouse, fitness center and yoga studio, coworking spaces, a pool, game lounge, cabana club and dog lounge, spa and park. …

March 18, 2025

Development Leasing & Marketing News

Marquette Cos. Begins Leasing 300-Unit Community in Houston Suburb

by Channing Hamilton March 18, 2025

THE WOODLANDS, TEXAS — Marquette Cos., an Illinois-based developer, has begun leasing The Sylvan, a 300-unit property located about 30 miles north of Houston in The Woodlands. Marquette Cos. broke ground on the project in October 2023. The Sylvan consists of 112 apartments and 188 single-family rental units and townhomes. Amenities include a clubhouse, pool, fitness center and walking paths. Single-family homes come in three- and four-bedroom floor plans, range from 1,495 to 1,805 square feet and include private yards and garages. Townhome-style units come in two- and three-bedroom layouts …

March 18, 2025

Development Leasing & Marketing News North Carolina Southeast

Joint Venture Opens 336-Unit Community in Morrisville, North Carolina

by Channing Hamilton March 17, 2025

MORRISVILLE, N.C. — A joint venture between Crescent Communities and GID has opened Novel Morrisville, a 336-unit community located at 218 Southport Drive in Morrisville, roughly 15 miles west of Raleigh, North Carolina. The property offers a mix of studio, one-, two- and three-bedroom floor plans, as well as 10 carriage-style townhomes. Units range from 532 square feet to 2,128 square feet. Amenities include a saltwater pool with cabanas, two-story fitness center, community library, clubroom, full-scale indoor rock-climbing wall, walking and biking trails and an on-site Land of a Thousand …

March 17, 2025

California Leasing & Marketing News Operations Western

29th Street Living Appointed Property Manager of 188-Unit Community in Las Vegas

by Channing Hamilton March 17, 2025

LAS VEGAS — 29th Street Living, the property management division of Chicago-based 29th Street Capital, has taken over management services for The Willows at Town Center, a 188-unit community in Las Vegas. Located at 9145 Echelon Point Drive, the property offers one-, two- and three-bedroom apartments. According to Apartments.com, monthly rates start at $1,479 for a one-bedroom unit. Community amenities include a pool, business center, dog park, fitness center with yoga studio, package lockers and controlled access.

March 17, 2025

Development Leasing & Marketing News Northeast Washington, D.C.

Tishman Speyer Begins Pre-Leasing 321-Unit Community in Washington, D.C.

by Channing Hamilton March 12, 2025

WASHINGTON, D.C. — Tishman Speyer, along with property management firm Bozzuto, has launched pre-leasing at Residences at Mazza, a 321-unit mixed-use project located at 5300 Wisconsin Ave. NW within the Friendship Heights neighborhood of Washington, D.C. The site is situated within a block from the Friendship Heights Metro station. Residences at Mazza will offer 321 apartments, townhomes and penthouses. Amenities will include a coworking lounge, rooftop lounge, fitness center, central courtyard with a lap pool and media room. The property will also include a 70,000-square-foot retail concourse. The design team …

March 12, 2025

Resident Retention at Risk webinar panelists

Features Industry Content Leasing & Marketing Midwest Northeast Operations Southeast Student Housing Technology Texas Western

Webinar: Resident Retention at Risk — How to Prevent Quiet Leaving

by Sarah Daniels February 28, 2025

The Feb. 25 webinar “Resident Retention at Risk — How to Prevent Quiet Leaving,” sponsored by Opiniion, brought together industry experts to discuss the most pressing challenges in multifamily and student housing and their strategies to improve resident satisfaction and retention. This one-hour discussion explored key factors influencing move-outs, including communication gaps, maintenance concerns and lease renewal hesitations. Speakers shared insights on effective property management strategies, community-building initiatives and engagement tactics that drive resident loyalty. The session highlighted best practices for feedback collection, strategic development and the role of online …

February 28, 2025

Development Leasing & Marketing New Jersey News Northeast

The Hampshire Cos. Begins Leasing Ora in Hackensack, New Jersey

by Channing Hamilton February 25, 2025

HACKENSACK, N.J. — The Hampshire Cos. has launched leasing at Ora, a 270-unit complex in downtown Hackensack. The seven-story building features a mix of studio, one- and two-bedroom floor plans. Units feature in-unit washers and dryers, plank flooring, stainless steel appliances and quartz countertops. Monthly rents start at approximately $2,100 for a studio. Residents have access to a rooftop clubroom with a bar and billiards, outdoor terrace with fire pits and a courtyard with barbeque grills and dining areas. Additional amenities include a fitness center, coworking spaces and conference rooms, …

February 25, 2025

Features Leasing & Marketing Operations

Owners Embrace Ancillary Income, Despite Risk

by Channing Hamilton February 24, 2025

In today’s market, rent increases are no longer enough for many multifamily owners and operators to successfully turn a profit at their properties. Ancillary income has always been part of the apartment revenue model. However, to overcome the challenges of increasing labor costs and the elevated cost of living, it has become more essential than ever for property managers to establish revenue streams beyond the monthly rental rate. “Ancillary income gives property owners a way to cover the costs of services or items provided to residents without raising the rent …

February 24, 2025

Development Leasing & Marketing New York News Northeast

Carmel Partners Begins Leasing 569-Unit Development in Brooklyn

by Channing Hamilton February 11, 2025

NEW YORK CITY — Carmel Partners has begun leasing Loden, a 569-unit development with 7,483 square feet of retail space located in the Crown Heights neighborhood of Brooklyn. Locally based firm MNS Real Estate will lead leasing and marketing for the development. Loden offers a mix of studio, one- and two-bedroom floor plans. Each apartment is equipped with stainless steel appliances, nickel fixtures and door hardware, quartz countertops and backsplash, washers and dryers and wood-grain plank flooring. The 17-story community features a courtyard and rooftop terrace, both of which feature …

February 11, 2025

Newer Posts

Older Posts