Leasing & Marketing

EliseAI

Members of Generation Z — born between 1997 and 2012 — are all in on artificial intelligence (AI). These young renters are not only fluent and reliant upon intelligent technology, but they are also more trusting of it than their elders.  Gen Zers are more likely than other age groups to ask questions via chat or text during their apartment rental search journey, according to RealPage data, and they are even more likely to engage if AI is driving the messaging. In fact, 50 percent of Gen Zers say they are …

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MARBLE FALLS, TEXAS — Z Modular, a division of Zekelman Industries, has begun leasing at FLATZ 830, a 264-unit property located in Marble Falls, roughly 50 miles northwest of Austin, Texas. Amenities include a pool, fitness center, multi-sport simulator, pet park, coworking lounge, private conference room and complimentary coffee bar. Units come in studio, one-, two- and three-bedroom floor plans, according to Apartments.com.

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DALLAS — Locally based developer StreetLights Residential has begun leasing The Galatyn, a 56-unit community in the Upper McKinney District of Dallas. The 20-story building features two- and three-bedroom units with an average size of 2,700 square feet. Amenities include a pool, fitness center, concierge services, a coffee bar, catering kitchen, dog wash and a landscaped courtyard. The development team broke ground on the project in fall 2023. StreetLights Creative Studio served as the architect for the project, and SLR Construction LLC was the general contractor. Both entities are affiliates …

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Presidium 183

AUSTIN, TEXAS — Presidium has begun leasing Presidium 183, a 374-unit project located near The Domain in North Austin. The community offers several different floor plans. Units feature stainless steel appliances, quartz-style countertops and individual washers and dryers. Rents start at roughly $1,320 per month for a studio. Residents have access to amenities such as a coworking lounge with private offices, fitness center with yoga and spin studios, a speakeasy-style bar, entertainment room with a theater and golf simulator, outdoor game lawn, pool and a dog run.  Presidium broke ground …

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Rosera Wesmont

WOOD-RIDGE, N.J. — JCMLiving has begun leasing Rosera Wesmont, a 295-unit community in Wood-Ridge, 15 miles northwest of New York City. Rosera Wesmont offers studio, one-, two- and three-bedroom units. Residents have access to amenities such as a pool with a sundeck and landscaped courtyard; multi-level gym with a yoga studio, sauna and bar; coworking spaces, private offices and meeting rooms; and a sports simulator. The property also features 17,000 square feet of retail space, including 3,000 square feet within the building itself. Minno & Wasko Architects and Planners designed the …

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Berkeley, California

BERKELEY, CALIF. — RealPage has filed a lawsuit against the city of Berkeley, California, over an impending ban on the use of rent pricing algorithms. The firm is seeking a judgment and injunction against the ordinance, which RealPage argues violates the First Amendment right to lawful speech. The company also asserts that the ordinance was adopted based on false claims regarding its revenue management software.  The Berkeley City Council voted to ban rent pricing software on March 25. The ordinance will go into effect on April 24, unless it is …

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Rylan at Gateway

FORNEY, TEXAS — A partnership between two California-based firms, developer Legacy Partners and investment manager Resmark Cos., has begun leasing Rylan at Gateway, a 336-unit community in Forney, about 22 miles east of Dallas.  Rylan at Gateway consists of five three-story buildings on a 14-acre site. Apartments come in studio, one- and two-bedroom floor plans and range in size from 540 to 1,360 square feet. Amenities include a pool, outdoor kitchen and gaming courtyard, fitness center, coworking lounge, coffee bar and two dog parks. Monthly rates start at under $1,000 …

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Jonathan Treble

By Jonathan Treble, founder and CEO, WithMe Inc. Amenities shape the daily lives of a property’s residents. They are not simply marketing tools or leasing incentives, but a crucial component of what makes an apartment community feel like a home. However, not all amenities hold their value. For example, a luxury golf simulator can cost anywhere from $25,000 to $150,000 to install. A rock climbing wall runs between $30 and $40 per square foot, meaning a 1,000-square-foot wall could total $30,000 to $40,000. Rooftop lounges and theater rooms can push costs even higher with maintenance …

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Rylan at Gateway

FORNEY, TEXAS — A joint venture between Legacy Partners and The Resmark Cos. has begun leasing for Rylan at Gateway, a 336-unit community in Forney, about 22 miles east of Dallas. Rylan at Gateway is located at 1205 Gateway Blvd. within Gateway, a 2,000-acre master-planned development. The community consists of five three-story buildings. Apartments come in a mix of studio, one- and two-bedroom layouts and range from 540 to 1,374 square feet. Units feature smart home technology, Wi-Fi connectivity, stainless steel appliances, wood-style flooring and full-size washers and dryers. Select …

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Annette Valle

By Annette Valle, founder and CEO, Social Kapture In today’s competitive multifamily housing market, property owners and managers who rely solely on intuition to guide their social media and digital marketing decisions are leaving significant leasing opportunities on the table. While industry experience is valuable, the most successful multifamily professionals are turning to data analytics to inform their strategies and maximize return on investment. As the founder of a social media agency specializing in the multifamily industry, I’ve seen how shifting from gut-based decisions to data-driven strategies can transform marketing …

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