Leasing & Marketing

InterFace-Carolinas-Multifamily_Operators
Conference CoverageFeaturesLeasing & MarketingOperationsSoutheast

InterFace Conference Coverage: Multifamily Operators Are Utilizing Fee Transparency, Concessions to Woo Renters

by Lynn Peisner

CHARLOTTE, N.C. — The federal government has been cracking down on price gouging in recent months. In May, the Federal Trade Commission (FTC) implemented a rule to ban “junk fees” from live event platforms like Ticketmaster, as well as hotels and other short-term lodging. This rule precludes the vendor or property owner/management firm from being able to charge hidden fees on the back end by requiring them to put the total cost upfront, inclusive of all mandatory fees and charges. And in January, the U.S. Justice Department (DOJ), along with …

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Core-Arvada
Build-to-RentColoradoDevelopmentLeasing & MarketingNewsWestern

Core Opens Leasing at Denver-Area Asset

by Lynn Peisner

ARVADA, COLO. — Core Spaces is now leasing at Oxenfree Clear Creek, the Chicago-based developer’s build-to-rent asset in Arvada, 11 miles west of Denver. The project includes 116 multi-level townhomes in three- or four-bedroom floor plans. According to Apartments.com, monthly asking rents range from $4,190 to $4,715. Oxenfree Clear Creek features an amenity “fieldhouse,” which includes a fitness center and sauna, sport court and coworking spaces and an additional 22,700 square feet of outdoor amenities including grilling stations, dining and entertainment areas, a playground and greenspace.

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Alex-LaFlam
FinanceIndustry VoicesLeasing & MarketingOperations

Rethinking Amenities During Budget Season: Smarter Spending for Long-Term Resident Satisfaction

by Lynn Peisner

— By Alex LaFlam — Budget season, whenever it occurs in your organization, can bring out the red pens. Faced with rising operational costs and pressure to meet aggressive financial goals, multifamily operators often begin the budgeting process by scanning for line items to trim. Unfortunately, that impulse frequently puts resident-facing services — especially amenities — on the chopping block. It’s easy to see why: Amenities are sometimes seen as “nice-to-haves,” expendable in the face of economic pressure. But that mindset can carry long-term costs. In competitive or stabilized markets, …

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Lofts-at-Princeton
DevelopmentLeasing & MarketingNew JerseyNewsNortheast

Garden Communities Completes Phase I of Lofts at Princeton

by Lynn Peisner

PRINCETON, N.J. — Locally based developer Garden Communities has completed the first phase of construction of Lofts at Princeton and is now leasing. The 154-unit community is about halfway between New York City and Philadelphia. Floor plans are offered as one- through three-bedroom layouts with monthly asking rents currently averaging $2,399. The community is being developed in three phases and will include a grand total of 656 apartments upon full completion, the date of which was not disclosed. Units feature patios or balconies, stainless-steel appliances and bathrooms with large vanities …

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Bond-on-Mint
Leasing & MarketingNewsNorth CarolinaOperationsSoutheast

RKW Picks Up Three Charlotte Property Assignments

by Lynn Peisner

Charlotte, N.C. — RKW Residential has been selected to manage three metro Charlotte properties totaling 925 units. The new communities include Bond on Mint, a 393-unit luxury high-rise developed by Kayne Capital; Frazier at Mallard Creek, a 295-unit property from Delray Ventures; and Novel Davidson, a 237-unit property developed by Crescent Communities.

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Modera Liberty Row
Leasing & MarketingNewsNorth CarolinaSoutheast

Mill Creek Residential Begins Pre-Leasing at Modera Liberty Row in Charlotte, North Carolina

by Channing Hamilton

CHARLOTTE, N.C. — Mill Creek Residential has begun pre-leasing at Modera Liberty Row, a 239-unit community in the SouthPark neighborhood of Charlotte. The community is located at 7740 Liberty Row Drive on The Loop. Units come in studio, one-, two- and three-bedroom layouts. The average unit size is 1,100 square feet. The first move-ins are slated for June. Modera Liberty Row will offer amenities such as a pool, fitness center with a yoga studio, multiple clubrooms, four elevated courtyards, game room, golf simulator lounge, bocce ball courts, coworking spaces and …

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Leasing & MarketingNewsOperationsPeople NewsTexas

Rebees Management Co. Hires Micah Hart as Chief Operating Officer

by Channing Hamilton

DALLAS — Rebees, a Dallas-based owner-operator of mixed-use properties, has hired Micah Hart as the new chief operating officer (COO) of Rebees Management Co. Hart will be based in Houston. Hart will oversee operations at Sugar Land Town Square, GreenStreet and Autry Park. He will also oversee the platform’s growth into the Henderson Avenue development in Dallas, along with various other projects. Finally, Hart will lead Rebees Management Co.’s strategic initiative to launch a multifamily property management platform. Previously, Hart held positions at Parkway, Midway, The Hanover Co. and PM …

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Ruby Square
DevelopmentLeasing & MarketingNew YorkNewsNortheast

BRP Cos. Begins Leasing 614-Unit Mixed-Income Development in Queens

by Channing Hamilton

NEW YORK CITY — Locally based owner-operator BRP Cos. has begun leasing Ruby Square, a 614-unit mixed-income development located in the Jamaica area of Queens. The property features a mix of seven studios, 454 one-bedroom units and 153 two-bedroom apartments. Of the total unit count, 185 have been set aside as affordable for residents earning between 80 and 130 percent of the area median income. The property also offers 50,000 square feet of amenity space, including a two-level private park, multiple rooftop lounges, a fitness center, coworking spaces, resident lounges, …

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EliseAI
FeaturesFrom the MagazinesLeasing & MarketingOperationsTechnology

Will AI Take the Place of Leasing Agents?

by Channing Hamilton

Members of Generation Z — born between 1997 and 2012 — are all in on artificial intelligence (AI). These young renters are not only fluent and reliant upon intelligent technology, but they are also more trusting of it than their elders.  Gen Zers are more likely than other age groups to ask questions via chat or text during their apartment rental search journey, according to RealPage data, and they are even more likely to engage if AI is driving the messaging. In fact, 50 percent of Gen Zers say they are …

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DevelopmentLeasing & MarketingNewsTexas

Z Modular Begins Leasing FLATZ 830 in Marble Falls, Texas

by Channing Hamilton

MARBLE FALLS, TEXAS — Z Modular, a division of Zekelman Industries, has begun leasing at FLATZ 830, a 264-unit property located in Marble Falls, roughly 50 miles northwest of Austin, Texas. Amenities include a pool, fitness center, multi-sport simulator, pet park, coworking lounge, private conference room and complimentary coffee bar. Units come in studio, one-, two- and three-bedroom floor plans, according to Apartments.com.

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