ST. FRANCIS, WIS. — M&R Development and Campbell Capital Group LLC have begun construction of a 278-unit luxury apartment community situated on a bluff overlooking Lake Michigan in St. Francis, five miles south of downtown Milwaukee. The Bluffs on Lake will offer units ranging from studios to three-bedroom designs. M&R and Campbell Capital also teamed up to develop 42 Hundred on the Lake, a 236-unit project just south of The Bluffs on Lake that opened in 2021.
Located on a 21-acre site at 3700 S. Lake Drive, The Bluffs on Lake will feature views of both the lake and the Milwaukee skyline. The development will be spread across a four- and five-story building with one level of underground parking and 8,000 square feet of first-floor retail space, some of which is earmarked for a restaurant with outdoor seating. First deliveries are targeted for late 2026, with pre-leasing expected to start that fall.
Amenities will include a business center with multiple seating areas, including private booths and conference rooms as well as communal meeting spaces. The development will also offer a meditation room and a fitness center and yoga room, bike storage and complimentary bikes for residents to check out.
Outdoor amenities will be spread over multiple courtyards and will include an infinity-edge pool with two shallow sun shelfs overlooking Lake Michigan, a garden, grilling stations, fire tables, hammocks, lounge seating, herb and vegetable planters for residents and a bocce ball court. A second courtyard will feature lounge areas and fire tables, grilling stations, an outdoor fitness area, a dog park and a game area with table tennis, cornhole boards and a shuffleboard court.
The Bluffs on Lake was designed by Poole & Poole Architecture with Madison, Wisconsin-based Stevens Construction Corp. serving as general contractor and RMK Management Corp. overseeing leasing and property management.