Friday, March 28, 2025
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Lynn Peisner

Annette Valle, Social Kapture
Industry VoicesLeasing & MarketingOperationsTechnology

Five Ways to Use Data to Maximize Marketing ROI

by Lynn Peisner

By Annette Valle, founder and CEO, Social Kapture In today’s competitive multifamily housing market, property owners and managers who rely solely on intuition to guide their social media and digital marketing decisions are leaving significant leasing opportunities on the table. While industry experience is valuable, the most successful multifamily professionals are turning to data analytics to inform their strategies and maximize return on investment. As the founder of a social media agency specializing in the multifamily industry, I’ve seen how shifting from gut-based decisions to data-driven strategies can transform marketing …

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Eric Thorsen
Industry VoicesInvestment SalesOperations

Four Ways to Scale Your Portfolio and Four Trends to Watch

by Lynn Peisner

By Eric Thorsen, chief investment officer, Atlas Real Estate The real estate investment landscape is evolving rapidly, and investors who wish to thrive must go beyond simply acquiring properties. Success requires a strategic approach, one that prioritizes efficiency, scalability and operational excellence. The key to sustainable growth in real estate investing lies in developing robust systems that optimize asset performance, streamline operations and enhance the tenant experience. At Atlas Real Estate, we have built a foundation that enables institutional and individual investors to scale their portfolios with precision and maximize …

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Scott Ferguson, Westmount Capital
Industry VoicesInvestment SalesTexas

Lessons Learned from 40 Years of Investing in Dallas Multifamily

by Lynn Peisner

By Scott Ferguson, Westmount Capital The Dallas-Fort Worth (DFW) multifamily real estate market remains one of the most dynamic and resilient in the nation. Driven by strong job creation, population growth and a business-friendly environment, DFW continues to attract investors and developers alike. As demand for rental housing evolves, it is essential to assess current trends and anticipate future opportunities. At Westmount Realty Capital, we have been actively engaged in the DFW multifamily sector, leveraging our four decades of experience to identify high-potential assets and execute strategic value-add initiatives. Our …

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Nicolas Aznar, Vingcard
Industry VoicesOperationsTechnology

Does Your Access Control System Meet These Three Basic Standards?

by Lynn Peisner

By Nicolás Aznar, Vingcard The most powerful innovations are those that solve real problems for real people. Throughout my decades-long career in access control, I’ve seen firsthand how focusing on fundamentals creates more value than chasing every new trend. In multifamily and affordable housing especially, success doesn’t come from implementing the most advanced technology available. It comes from understanding what residents and property managers truly need, then delivering solutions that address those specific requirements with excellence. The most successful access control technologies excel at three fundamental elements. They prioritize safety. …

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Sterling-Pointe
Investment SalesMichiganMidwestNews

Friedman Arranges Sale of Sterling Pointe Near Detroit

by Lynn Peisner

MONROE, MICH. — Friedman Real Estate has arranged the sale of the 108-unit Sterling Pointe Apartments located at 1166 N. Macomb St. in Monroe, about 40 miles south of Detroit. According to Apartments.com, asking rents range from $850 to $1,050 per month. The asset features a mix of one- and two-bedroom floor plans. Friedman’s Peter Jankowski and Rich Deptula represented both undisclosed parties in the transaction.

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Vantage-at-Burleson
Investment SalesNewsTexas

Vantage Communities Sells Burleson Property in Fort Worth

by Lynn Peisner

FORT WORTH, TEXAS — Institutional Property Advisors (IPA) has arranged the sale of Vantage at Burleson, a 288-unit property in Fort Worth. Will Balthrope, Drew Garza, Drew Kile, Taylor Hill, Joey Tumminello, Michael Ware and Cameron Purse of IPA represented the seller, Vantage Communities, and secured the undisclosed buyer. Completed in 2024, Vantage at Burleson is a three-story, garden-style property with a resort-style pool and two dog parks. The average unit size is 856 square feet.

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Matheson-Mill-Broadstone-1
DevelopmentNewsNorth CarolinaSoutheast

Alliance Residential Completes Broadstone Project in Charlotte

by Lynn Peisner

CHARLOTTE, N.C. — Alliance Residential Co. has opened Matheson Mill by Broadstone, a 302-unit community in Charlotte’s North Davidson, or NoDa, neighborhood. Matheson Mill by Broadstone consists of one- and two-bedroom units. The Charlotte-based development team included architect Cline Design, civil engineer McAdams Co. and interior designer LS3P. Matheson Mill features a 24-hour fitness center, resort-style saltwater pool and an outdoor dining area with grilling station, pergola and fire pit. The community’s resident clubroom features vintage style arcade games, a gas fireplace and entertainment kitchen. Other amenities include coworking areas, …

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Genesee-Park
CaliforniaInvestment SalesNewsWestern

American Assets Trust Buys ‘Untouched 1980s’ San Diego Property

by Lynn Peisner

SAN DIEGO — American Assets Trust has acquired Genesee Park in San Diego for an undisclosed price. The seller, Hess Genesee Park LLC, was represented by CBRE’s Rachel Parsons, Derrek Ostrzyzek, Mike Murphy, Chris Tresp, and Kenji Thomas who also arranged the sale. The 192-unit Genesee Park was built in 1985 and has had one owner. According to Parsons, the community is an “essentially untouched 1980s asset that has been well-maintained.” The community consists of six buildings, each configured with three stories of residential over one level of gated parking. …

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Mark English, E&A Team
Affordable HousingDevelopmentIndustry Voices

Why Developers Shouldn’t Gamble When it Comes to Accessibility Compliance

by Lynn Peisner

By Mark English, E&A Team Inc. Every short-term decision contributes to a long-term goal. In multifamily housing construction, the consequences of short-term decisions are particularly evident when an owner hires an architect, contractor or a superintendent who lacks a full understanding of accessibility compliance. It all comes down to two key questions: What regulations apply to the property, and what are the technical standards each regulation requires you to apply? The answers to these questions determine the applicable accessibility requirements for the property. In 2007, I was shocked to learn …

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