Industry Voices

By Kyle Nelson Fraud is no longer hiding in the shadows. It’s being taught and sold in plain sight — sometimes with hashtags and tutorial videos. Across the multifamily housing industry, operators are seeing the effects firsthand: fake documents are slipping through, unqualified tenants are being approved and eviction rates are rising as a result. On TikTok, an unexpected market has emerged where users trade tips and tools for falsifying income, employment and identity to gain access to rental housing. This trend is not limited to individual bad actors offering …

By Kim Young In multifamily leasing, striking the right balance between automation and human connection isn’t just a technological decision. It’s the difference between signing a lease and losing a prospect forever.  ​According to the 2024 NMHC/Grace Hill Renter Preferences Survey Report, 73 percent of renters expect digital leasing options, yet 67 percent say personal interaction influences their decisions. These numbers tell a compelling story that every operator should heed.  ​As managers, we aren’t merely optimizing workflows. We’re orchestrating living experiences that transform curious browsers into committed residents. Then we …