Leasing & Marketing

JCMLiving Begins Leasing 295-Unit Complex in Wood-Ridge, New Jersey

by Channing Hamilton April 10, 2025

WOOD-RIDGE, N.J. — JCMLiving has begun leasing Rosera Wesmont, a 295-unit community in Wood-Ridge, 15 miles northwest of New York City. Rosera Wesmont offers studio, one-, two- and three-bedroom units. Residents have access to amenities such as a pool with a sundeck and landscaped courtyard; multi-level gym with a yoga studio, sauna and bar; coworking spaces, private offices and meeting rooms; and a sports simulator. The property also features 17,000 square feet of retail space, including 3,000 square feet within the building itself. Minno & Wasko Architects and Planners designed the …

April 10, 2025

California Leasing & Marketing News Operations Western

RealPage Sues City of Berkeley Over Ban on Rent Pricing Software

by Channing Hamilton April 9, 2025

BERKELEY, CALIF. — RealPage has filed a lawsuit against the city of Berkeley, California, over an impending ban on the use of rent pricing algorithms. The firm is seeking a judgment and injunction against the ordinance, which RealPage argues violates the First Amendment right to lawful speech. The company also asserts that the ordinance was adopted based on false claims regarding its revenue management software. The Berkeley city council voted to ban rent pricing software on March 25. The ordinance will go into effect on April 24, unless it is …

April 9, 2025

Development Leasing & Marketing News Texas

Legacy Partners, Resmark Begin Leasing 336-Unit Community in Metro Dallas

by Channing Hamilton April 9, 2025

FORNEY, TEXAS — A partnership between two California-based firms, developer Legacy Partners and investment manager Resmark Cos., has begun leasing Rylan at Gateway, a 336-unit community in Forney, about 22 miles east of Dallas. Rylan at Gateway consists of five three-story buildings on a 14-acre site. Apartments come in studio, one- and two-bedroom floor plans and range in size from 540 to 1,360 square feet. Amenities include a pool, outdoor kitchen and gaming courtyard, fitness center, coworking lounge, coffee bar and two dog parks. Monthly rates start at under $1,000 …

April 9, 2025

Industry Voices Leasing & Marketing Operations

Practicality is the Name of the Game for Amenity ROI

by Channing Hamilton April 4, 2025

By Jonathan Treble, founder and CEO, WithMe Inc. Amenities shape the daily lives of a property’s residents. They are not simply marketing tools or leasing incentives, but a crucial component of what makes an apartment community feel like a home. However, not all amenities hold their value. For example, a luxury golf simulator can cost anywhere from $25,000 to $150,000 to install. A rock climbing wall runs between $30 and $40 per square foot, meaning a 1,000-square-foot wall could total $30,000 to $40,000. Rooftop lounges and theater rooms can push costs even higher with maintenance …

April 4, 2025

Development Leasing & Marketing News Texas

Joint Venture Begins Leasing 336-Unit Community Near Dallas

by Channing Hamilton March 28, 2025

FORNEY, TEXAS — A joint venture between Legacy Partners and The Resmark Cos. has begun leasing for Rylan at Gateway, a 336-unit community in Forney, about 22 miles east of Dallas. Rylan at Gateway is located at 1205 Gateway Blvd. within Gateway, a 2,000-acre master-planned development. The community consists of five three-story buildings. Apartments come in a mix of studio, one- and two-bedroom layouts and range from 540 to 1,374 square feet. Units feature smart home technology, Wi-Fi connectivity, stainless steel appliances, wood-style flooring and full-size washers and dryers. Select …

March 28, 2025

Industry Voices Leasing & Marketing Operations Technology

Five Ways to Use Data to Maximize Marketing ROI

by Lynn Peisner March 26, 2025

By Annette Valle, founder and CEO, Social Kapture In today’s competitive multifamily housing market, property owners and managers who rely solely on intuition to guide their social media and digital marketing decisions are leaving significant leasing opportunities on the table. While industry experience is valuable, the most successful multifamily professionals are turning to data analytics to inform their strategies and maximize return on investment. As the founder of a social media agency specializing in the multifamily industry, I’ve seen how shifting from gut-based decisions to data-driven strategies can transform marketing …

March 26, 2025

California Development Leasing & Marketing News Western

MBK Rental Living Opens 292-Unit Community in Duarte, California

by Channing Hamilton March 18, 2025

DUARTE, CALIF. — MBK Rental Living has opened Solana at Duarte Station, a five-story asset located at 1740 Fasana Road in Duarte, 20 miles northeast of Los Angeles. The community offers 292 units in studio, one-, two-, three- and four-bedroom floor plans. Apartments range from 534 square feet to 2,802 square feet. Select units feature private patios or balconies and walk-in closets. Tenants have access to shared amenities such as a clubhouse, fitness center and yoga studio, coworking spaces, a pool, game lounge, cabana club and dog lounge, spa and park. …

March 18, 2025

Development Leasing & Marketing News

Marquette Cos. Begins Leasing 300-Unit Community in Houston Suburb

by Channing Hamilton March 18, 2025

THE WOODLANDS, TEXAS — Marquette Cos., an Illinois-based developer, has begun leasing The Sylvan, a 300-unit property located about 30 miles north of Houston in The Woodlands. Marquette Cos. broke ground on the project in October 2023. The Sylvan consists of 112 apartments and 188 single-family rental units and townhomes. Amenities include a clubhouse, pool, fitness center and walking paths. Single-family homes come in three- and four-bedroom floor plans, range from 1,495 to 1,805 square feet and include private yards and garages. Townhome-style units come in two- and three-bedroom layouts …

March 18, 2025

Development Leasing & Marketing News North Carolina Southeast

Joint Venture Opens 336-Unit Community in Morrisville, North Carolina

by Channing Hamilton March 17, 2025

MORRISVILLE, N.C. — A joint venture between Crescent Communities and GID has opened Novel Morrisville, a 336-unit community located at 218 Southport Drive in Morrisville, roughly 15 miles west of Raleigh, North Carolina. The property offers a mix of studio, one-, two- and three-bedroom floor plans, as well as 10 carriage-style townhomes. Units range from 532 square feet to 2,128 square feet. Amenities include a saltwater pool with cabanas, two-story fitness center, community library, clubroom, full-scale indoor rock-climbing wall, walking and biking trails and an on-site Land of a Thousand …

March 17, 2025

California Leasing & Marketing News Operations Western

29th Street Living Appointed Property Manager of 188-Unit Community in Las Vegas

by Channing Hamilton March 17, 2025

LAS VEGAS — 29th Street Living, the property management division of Chicago-based 29th Street Capital, has taken over management services for The Willows at Town Center, a 188-unit community in Las Vegas. Located at 9145 Echelon Point Drive, the property offers one-, two- and three-bedroom apartments. According to Apartments.com, monthly rates start at $1,479 for a one-bedroom unit. Community amenities include a pool, business center, dog park, fitness center with yoga studio, package lockers and controlled access.

March 17, 2025

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