Operations

Will AI Take the Place of Leasing Agents?

by Channing Hamilton May 5, 2025

Members of Generation Z — born between 1997 and 2012 — are all in on artificial intelligence (AI). These young renters are not only fluent and reliant upon intelligent technology, but they are also more trusting of it than their elders. Gen Zers are more likely than other age groups to ask questions via chat or text during their apartment rental search journey, according to RealPage data, and they are even more likely to engage if AI is driving the messaging. In fact, 50 percent of Gen Zers say they are …

May 5, 2025

Features Northeast Operations Washington, D.C.

Tariffs Complicate Market Optimism, NMHC Survey Reveals

by Channing Hamilton April 22, 2025

WASHINGTON, D.C. — Multifamily executives across the nation report that deal flow is increasing and debt financing conditions are improving, according to the National Multifamily Housing Council’s (NMHC) latest quarterly survey. But there’s a caveat. While respondents were confident about first-quarter market conditions, such as improving rent-growth trends, those who completed the survey after the April 2 tariffs were announced expressed a conspicuously different opinion. According to NMHC, about half the respondents completed the survey before the tariffs and the other half submitted responses after. The April 2025 Quarterly Survey of Apartment …

April 22, 2025

Content Partner Features Furniture, Fixtures & Equipment Industry Content Midwest Northeast Operations Southeast Sustainable/LEED Technology Texas Western

Texas Multifamily HVAC Trends: Why Developers Prefer All-Electric, All-Climate Heat Pumps

by Sarah Daniels April 21, 2025

By Randall Towb of Mitsubishi Electric Trane HVAC US (METUS) Texas multifamily owners and developers are utilizing all-climate variable capacity heat pumps and variable refrigerant flow (VRF) systems for heating and air-conditioning (HVAC) needs in their low-rise, mid-rise and high-rise buildings. These systems deliver on both resident satisfaction and building owners’ return on investment (ROI) thanks to key benefits such as energy performance, zoned comfort, design flexibility, quiet operation, reduced maintenance and advanced controls and monitoring. In addition to resident comfort and ROI, these all-electric systems align with growing concerns …

April 21, 2025

Company News Illinois Midwest News Operations

The Apartment Source Merges Property Management Division With Westward360

by Channing Hamilton April 16, 2025

CHICAGO — The Apartment Source (TAS), a real estate firm specializing in multifamily leasing, has merged its property management division with Westward360, a property manager for rental asset owners and community associations. The merger brings together two companies in the Chicago real estate market. According to a release, Westward360’s reputation in property management will help TAS expand into new Chicago and suburban markets, while Westward360 will broaden its portfolio.

April 16, 2025

California Leasing & Marketing News Operations Western

RealPage Sues City of Berkeley Over Ban on Rent Pricing Software

by Channing Hamilton April 9, 2025

BERKELEY, CALIF. — RealPage has filed a lawsuit against the city of Berkeley, California, over an impending ban on the use of rent pricing algorithms. The firm is seeking a judgment and injunction against the ordinance, which RealPage argues violates the First Amendment right to lawful speech. The company also asserts that the ordinance was adopted based on false claims regarding its revenue management software. The Berkeley City Council voted to ban rent pricing software on March 25. The ordinance will go into effect on April 24, unless it is …

April 9, 2025

Development Features Northeast Operations Washington, D.C.

Construction Firms Grapple with Economic Uncertainty, NMHC Survey Shows

by Channing Hamilton April 7, 2025

WASHINGTON, D.C. — Economic uncertainty has continued to be a primary concern for multifamily construction and development firms. More than half say current and future projects have experienced construction delays, according to the National Multifamily Housing Council’s (NMHC) Quarterly Survey of Construction & Development Activity. Fifty-eight percent of respondents stated they had experienced construction delays between January and March in the jurisdictions in which they operate. The most frequently cited causes for delays were economic uncertainty (68 percent) and economic feasibility (68 percent); followed by permitting, entitlement and professional services (58 percent); availability of construction …

April 7, 2025

News Operations People News Texas

JPI Hires Jay Parsons as Economic Advisor

by Channing Hamilton April 4, 2025

DALLAS — JPI, a developer and builder based in Dallas, has hired Jay Parsons as economic advisor. Parsons will advise the company on economic trends and market dynamics. He will serve in a part-time role. Parsons has held executive and senior leadership roles at Madera Residential and RealPage. He also serves on the board of advisors for Apartment Life, a faith-based non-profit organization that offers community building programs.

April 4, 2025

Industry Voices Leasing & Marketing Operations

Practicality is the Name of the Game for ROI on Amenities

by Channing Hamilton April 4, 2025

By Jonathan Treble, founder and CEO, WithMe Inc. Amenities shape the daily lives of a property’s residents. They are not simply marketing tools or leasing incentives, but a crucial component of what makes an apartment community feel like a home. However, not all amenities hold their value. For example, a luxury golf simulator can cost anywhere from $25,000 to $150,000 to install. A rock climbing wall runs between $30 and $40 per square foot, meaning a 1,000-square-foot wall could total $30,000 to $40,000. Rooftop lounges and theater rooms can push costs even higher with maintenance …

April 4, 2025

Features From the Magazines Operations Technology

Managed Wi-Fi Poised to Surge Due to Combination of Factors

by Channing Hamilton March 28, 2025

Property owners are learning how to provide fast internet at their communities for good reason. According to a 2024 renter preferences survey by the National Multifamily Housing Council (NMHC) and Grace Hill, high-speed internet is one of the top requirements for renters today. Ninety percent of respondents said they would not rent without it. Lisa Clark, senior director, MDU sales, with Lumos goes a step further, calling internet the “fourth utility,” behind water, electricity and gas. Consistently strong internet doesn’t just power remote work and streaming services, it’s the fuel …

March 28, 2025

Industry Voices Leasing & Marketing Operations Technology

Five Ways to Use Data to Maximize Marketing ROI

by Lynn Peisner March 26, 2025

By Annette Valle, founder and CEO, Social Kapture In today’s competitive multifamily housing market, property owners and managers who rely solely on intuition to guide their social media and digital marketing decisions are leaving significant leasing opportunities on the table. While industry experience is valuable, the most successful multifamily professionals are turning to data analytics to inform their strategies and maximize return on investment. As the founder of a social media agency specializing in the multifamily industry, I’ve seen how shifting from gut-based decisions to data-driven strategies can transform marketing …

March 26, 2025

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