Front Row in Huntsville, Alabama

Essex Capital, Ascend Property Group Break Ground on $220 Million Mixed-Use Project in Huntsville, Alabama

by Channing Hamilton

HUNTSVILLE, ALA. — A joint venture between Essex Capital and Ascend Property Group has broken ground on Front Row, an 11-acre, mixed-use project in downtown Huntsville. The $220 million first phase of Front Row is currently underway, following recent news that Banco Inbursa and a group led by Keel Point and Opportunity Alabama provided $115 million in construction financing. The first retail space is slated to deliver in late 2025, followed by apartments and office space in early 2026.

At full build-out, the first phase of Front Row will comprise two six-story buildings featuring 545 apartments, 36,000 square feet of office space and 47,000 square feet of retail space. Further plans for the project — including a hotel, a class A office tower and luxury condos — will be disclosed at a later date, according to the developers.

The project’s team also includes affiliates of Silverstein Properties, Cantor Fitzgerald and Arctaris Impact Investors. Crunkleton Associates is the exclusive leasing broker for the retail space. Torti Gallas + Partners and Matheny Goldmon are the architects. ARCO/Murray is the general contractor. The VOREA Group will provide construction oversight.

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