Property owners are learning how to provide fast internet at their communities for good reason. According to a 2024 renter preferences survey by the National Multifamily Housing Council (NMHC) and Grace Hill, high-speed internet is one of the top requirements for renters today. Ninety percent of respondents said they would not rent without it. Lisa Clark, senior director, MDU sales, with Lumos goes a step further, calling internet the “fourth utility,” behind water, electricity and gas. Consistently strong internet doesn’t just power remote work and streaming services, it’s the fuel …
Technology
By Annette Valle, founder and CEO, Social Kapture In today’s competitive multifamily housing market, property owners and managers who rely solely on intuition to guide their social media and digital marketing decisions are leaving significant leasing opportunities on the table. While industry experience is valuable, the most successful multifamily professionals are turning to data analytics to inform their strategies and maximize return on investment. As the founder of a social media agency specializing in the multifamily industry, I’ve seen how shifting from gut-based decisions to data-driven strategies can transform marketing …
By Lisa Kendall, LIVunLtd Fitness centers in multifamily communities have evolved beyond providing residents with basic treadmills and weights. Today’s renters are increasingly expecting wellness-oriented spaces that combine functionality with sustainability and convenience, enhancing their lifestyles and living environments. A survey from property management software provider RentCafe found that roughly half (47 percent) of renters are interested in their apartment building having a gym. Furthermore, 28 percent of apartment residents also stated that not having a gym is a dealbreaker. As property developers, owners and managers aim to meet these demands, …
By Nicolás Aznar, Vingcard The most powerful innovations are those that solve real problems for real people. Throughout my decades-long career in access control, I’ve seen firsthand how focusing on fundamentals creates more value than chasing every new trend. In multifamily and affordable housing especially, success doesn’t come from implementing the most advanced technology available. It comes from understanding what residents and property managers truly need, then delivering solutions that address those specific requirements with excellence. The most successful access control technologies excel at three fundamental elements. They prioritize safety. …
When it comes to access control and security at multifamily communities, the mechanical lock-and-key system is as old and reliable as ever. However, many property owner-operators are in search of a more advanced security solution and are increasingly turning to digital access control to satisfy that demand. A digital access control system is a technology-based system to regulate who can access a property and when. There are two types of digital access control systems: online and offline. An offline access control system does not require Wi-Fi or cellular network connectivity. …
Webinar: Resident Retention at Risk — How to Prevent Quiet Leaving
The Feb. 25 webinar “Resident Retention at Risk — How to Prevent Quiet Leaving,” sponsored by Opiniion, brought together industry experts to discuss the most pressing challenges in multifamily and student housing and their strategies to improve resident satisfaction and retention. This one-hour discussion explored key factors influencing move-outs, including communication gaps, maintenance concerns and lease renewal hesitations. Speakers shared insights on effective property management strategies, community-building initiatives and engagement tactics that drive resident loyalty. The session highlighted best practices for feedback collection, strategic development and the role of online …
RealPage has a new app for residents called LOFT that’s designed to take the sting out of several operational pain points. The app comes on the heels of a survey of residents and property managers. The Richardson, Texas-based commercial real estate tech and data company queried more than 75 owners and operators to uncover which service objectives property managers were struggling to meet. The survey show that an overwhelming 97 percent of residents indicated they would be more likely to renew their lease if working with their property manager were as …
Scammers lurk in the background of virtually every industry, and the multifamily sector is no exception. Some renters will leap at the chance to exploit loopholes in the system and take advantage of unprepared landlords. “As a baseline definition, we classify rent fraud as any act of intentional deception by a renter to deceive the property owners to gain financial or personal benefit,” says Josh Albrechtsen, senior vice president and general manager of front office solutions at RealPage. “Fraud is evolving constantly. This is not a one-and-done problem solve. The …
— By Jonathan Treble, Founder and CEO of WithMe Inc. In today’s multifamily landscape, amenities play a pivotal role that goes beyond attracting and retaining prospective residents. The right amenity package can enhance residents’ daily experience, nurture a thriving sense of community and ultimately increase the asset’s overall value. By thoughtfully outfitting an asset with the right amenities, property owners and operators can cater to today’s renters’ live-work-play and remote-work lifestyles. Modern Renters Desire “Third Spaces” Post-pandemic, the traditional boundaries between home, office and social spaces have blurred. Remote and …
Multifamily Market Challenges: Strategies for Operators to Preserve NOI Amidst Rising Costs, Supply Pressures
Multifamily operators face a number of challenging factors in today’s market. The spike in the cost of debt along with higher expenses across the board — from property insurance and taxes to construction and labor — as well as adverse effects left over from eviction moratoriums are eating away at net operating income (NOI) across the country. During the third quarter of 2023, multifamily expenses grew 7.2 percent, more than double the rate of inflation, according to Freddie Mac’s 2024 multifamily forecast. Additionally, rent control efforts in some jurisdictions are …